Marketing for insurance agents · Singapore
Stop chasing leads. Start attracting clients.
Leap Marketing helps insurance agents and financial advisers in Singapore build a personal brand, generate inbound enquiries, and grow a practice that compounds — all within MAS advertising guidelines.
30,000+
registered agents competing in Singapore
1 in 190
First online
Why marketing, why now
The warm market runs out. Your brand shouldn't.
Cold calls and roadshows still work — but they stop the moment you stop. A marketing system keeps working while you’re in meetings, building a pipeline of people who already trust you before the first conversation.
Clients research first
Prospects compare policies online, read reviews, and look up advisers on LinkedIn before replying to anyone. If you’re invisible online, you’re invisible to them.
Inbound compounds
An article, a video, or a strong referral system keeps producing enquiries for years. Interruption-based prospecting resets to zero every Monday.
Trust is the product
In insurance, people buy from people. Consistent, helpful visibility positions you as a trusted adviser — so the sales conversation starts halfway done.
What we do
One system, six moving parts
We build the full engine — from your positioning to the channels that carry it — so every piece reinforces the others.
01
Personal Branding
Nail your niche, narrative, and positioning — whether that’s young families, PMET retirement planning, or business owners — so the right clients recognise you instantly.
02
LinkedIn Growth
Profile optimisation, a sustainable content cadence, and engagement playbooks that turn your network into a steady source of warm conversations.
03
Content & SEO
Articles and videos that answer the questions your clients are already searching — term vs whole life, Shield plan differences, CPF Life — and rank on Google.
04
MAS-Compliant Ads
Google and Meta campaigns built compliance-first: fair representation, clear licence identification, and disclaimers reviewed before anything goes live.
05
Referral Systems
Structured processes and partner networks — mortgage brokers, property agents, HR professionals — that turn great service into a repeatable pipeline.
06
Websites & Funnels
A personal website that acts as your hub, plus landing pages, email newsletters, and WhatsApp Business flows that capture and nurture every enquiry.
How we work
From invisible to inevitable, in four steps
1
Discover
We audit your current presence, your book of business, and your strengths to find the niche worth owning.
2
Position
We craft your brand story, optimise your profiles, and build the website every channel points back to.
3
Launch
Content goes live, campaigns start running, and your referral system kicks in — everything compliance-checked first.
4
Scale
We track every lead by source, double down on what converts, and review performance with you every quarter.
Compliance built in
Grow fast. Stay MAS-compliant.
Financial services advertising in Singapore is regulated for good reason. We treat the Monetary Authority of Singapore’s guidelines as a design constraint from day one — not an afterthought — so your growth never puts your licence at risk.
Fair and balanced representation — benefits and risks presented honestly, with no implied guarantees.
Clear identification — your licence status and principal insurer named where required.
Prominent disclaimers — required disclosures placed where people actually see them, never buried.
Pre-launch review — every ad, post, and landing page checked against the guidelines before it goes live, including social media.
What clients say
Advisers who made the leap
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[Client name] · [Agency / role]
[Add a client testimonial here — e.g. about your LinkedIn or content programme.]
[Client name] · [Agency / role]
[Add a client testimonial here — e.g. about working with a compliance-first agency.]
[Client name] · [Agency / role]
FAQ
Frequently asked questions
Can insurance agents advertise on social media in Singapore?
Yes — but every post promoting a product is subject to the same MAS scrutiny as a traditional advertisement. Educational content has more flexibility, which is why our strategies lead with education. We review everything for compliance before it goes live.
How long before I see results?
Paid campaigns can generate enquiries within weeks. Content, SEO, and referral systems take months to build momentum — then compound. A balanced plan includes both short-term and long-term plays, and we review performance with you quarterly.
How much should I budget for marketing?
A common guideline is 10–15% of commission income, with newer agents often reinvesting more while building a pipeline. We’ll help you split that between paid and organic based on your strengths and goals — there’s no one-size-fits-all number.
Do you work with agents from any agency or insurer?
Yes. Your personal brand belongs to you, not your principal. We work alongside your agency’s or insurer’s internal compliance process, and everything we build stays yours if you ever move.
Do I really need my own website?
Your insurer gives you a corporate profile; a personal website gives you control. It’s the hub every other channel — LinkedIn, ads, referrals — points back to, and a well-optimised one brings in organic leads over time.
Ready to make the leap?
Book a free, no-obligation consultation. We’ll audit your current presence and show you exactly where the opportunities are.